DL tapped internal cross-functional teams' knowledge through global workshops and conducted VOC research to develop personae and uncover emotional drivers. This led to product positions, messages and campaign concepts that spoke more directly to the customer and her needs.
BIO-RAD CLIENT SNAPSHOT
Seeing an opportunity to connect deeper with their customers, Bio-Rad, a market leader in quality controls for commercial laboratories, turned to DL to help create more engaging communications.
DL tapped internal cross-functional teams' knowledge through global workshops and conducted VOC research to develop personae and uncover emotional drivers. This led to product positions, messages and campaign concepts that spoke more directly to the customer and her needs.
